Belvedere Vodka Ad Believe "That There Is a Sophisticated Way to Get Drunk"
a) This advertisement depicts your average bar scene. This picture takes place in a bar or club setting. Judging by the year that this advertisement was published and by the apparent styles in the piece, the advertisement is sent in present day.
b) The subjects in the ad are three white women and one white male. They all appear to be relatively young, probably in their late twenties or early thirties at the most. The ad doesn't make it quite clear exactly where these subjects are from, but the brand suggests that they are from an upper-class location. Also, it could be assumed that the subjects are in Poland, going off of what the label of the bottle states.
c) In the very forefront of the piece, in the left corner, is a large bottle of the product. This image takes up the whole page. Next to the bottle, in the center of the ad, is a martini glass containing two olives.
d) One of the four subjects in the scene is wearing a blindfold. The blindfolded subject is a female. The three other subjects, two women and one man, are standing behind the woman with a blindfold on. The three subject behind her are watching her intently, all three of them smiling and laughing. The text in the ad states " Believe. Trust your instincts." What can be inferred from this ad is that the blindfolded subject is put into a position where she has to choose an alcoholic beverage. She is standing behind the bottle and martini glass, which implies that she "trusted her instincts" and by doing so she was lead to Belvedere Vodka. Also, the ad suggests that by drinking this specific brand of vodka that you will have a good time and be surrounded by other "fun" people. The martini glass in the forefront sends the message that this brand of vodka is not your ordinary vodka. Martinis are commonly associated with a high-class type of lifestyle. Stereotypically, martinis are intended for aristocrats and business professionals. So, by picturing a martini glass, this ad sends the message that Belvedere Vodka is a high-end product. Also, since the product itself is associated with a certain type of lifestyle, it can be assumed that the individuals in the picture conform to this type of lifestyle.
e) This ad was made in 2009. I found this in Cosmopolitan Magazine.
f) The subjects in the ad are all faced forward, however none of them are looking straight ahead. Their three individuals in the background are focused on the blindfolded woman in the front. The subjects in the background are positioned in a circle around the woman in blindfolds. The woman appears as if she is in the middle of a crowd. The ad is set up in this way to give the illusion that the audience is a part of the crowd that surrounds this woman.
g) Since this ad was placed in Cosmo, it's safe to say that the primary audience for this ad is women. The purpose behind Cosmo is to give advice to woman on "womanly" issues; Cosmo gives advice on how to improve a woman's appearance, sex life, finances, and social life. So, in this context, the ad supports the idea of self-improvement. The type of audience this ad targets are women that are striving to improve the way others see them. By drinking expensive alcohol, like Belvedere, a woman can give off the impression that she is classy or sophisticated.
h) Belvedere a reputation for being a high-end brand of vodka. This ad isn't intended to attract a new audience. This ad was placed in this type of magazine in order to maintain their reputation.
i) This had contains markers of race, gender, age, sexuality, and class. Three of the four subjects in this ad are female. All of the subjects are white, and seemingly around the same age. All of these subjects are "attractive." The idea of class is implied within the product itself, which is pictured right in the front of the advertisement.
j) The text in this ad follows the same color scheme of the product (blue and white). Also, the text in the ad is in the same style as the letters on the bottle.
k) This ad both pictures the ad and promotes a type of lifestyle. The product is displayed in plain view, while the lifestyle is implied.
3) Personally, these type of ads always make me laugh. I am not a drinker, so this ad isn't really targeted towards me. However, the idea of "high-class alcohol" is somewhat funny to me. There is one general purpose behind alcohol, which can be accomplished with any form or brand of alcohol. Essentially, this as is trying to say that there is a fancy way to get drunk. This idea just seems silly to me.
a) This advertisement depicts your average bar scene. This picture takes place in a bar or club setting. Judging by the year that this advertisement was published and by the apparent styles in the piece, the advertisement is sent in present day.
b) The subjects in the ad are three white women and one white male. They all appear to be relatively young, probably in their late twenties or early thirties at the most. The ad doesn't make it quite clear exactly where these subjects are from, but the brand suggests that they are from an upper-class location. Also, it could be assumed that the subjects are in Poland, going off of what the label of the bottle states.
c) In the very forefront of the piece, in the left corner, is a large bottle of the product. This image takes up the whole page. Next to the bottle, in the center of the ad, is a martini glass containing two olives.
d) One of the four subjects in the scene is wearing a blindfold. The blindfolded subject is a female. The three other subjects, two women and one man, are standing behind the woman with a blindfold on. The three subject behind her are watching her intently, all three of them smiling and laughing. The text in the ad states " Believe. Trust your instincts." What can be inferred from this ad is that the blindfolded subject is put into a position where she has to choose an alcoholic beverage. She is standing behind the bottle and martini glass, which implies that she "trusted her instincts" and by doing so she was lead to Belvedere Vodka. Also, the ad suggests that by drinking this specific brand of vodka that you will have a good time and be surrounded by other "fun" people. The martini glass in the forefront sends the message that this brand of vodka is not your ordinary vodka. Martinis are commonly associated with a high-class type of lifestyle. Stereotypically, martinis are intended for aristocrats and business professionals. So, by picturing a martini glass, this ad sends the message that Belvedere Vodka is a high-end product. Also, since the product itself is associated with a certain type of lifestyle, it can be assumed that the individuals in the picture conform to this type of lifestyle.
e) This ad was made in 2009. I found this in Cosmopolitan Magazine.
f) The subjects in the ad are all faced forward, however none of them are looking straight ahead. Their three individuals in the background are focused on the blindfolded woman in the front. The subjects in the background are positioned in a circle around the woman in blindfolds. The woman appears as if she is in the middle of a crowd. The ad is set up in this way to give the illusion that the audience is a part of the crowd that surrounds this woman.
g) Since this ad was placed in Cosmo, it's safe to say that the primary audience for this ad is women. The purpose behind Cosmo is to give advice to woman on "womanly" issues; Cosmo gives advice on how to improve a woman's appearance, sex life, finances, and social life. So, in this context, the ad supports the idea of self-improvement. The type of audience this ad targets are women that are striving to improve the way others see them. By drinking expensive alcohol, like Belvedere, a woman can give off the impression that she is classy or sophisticated.
h) Belvedere a reputation for being a high-end brand of vodka. This ad isn't intended to attract a new audience. This ad was placed in this type of magazine in order to maintain their reputation.
i) This had contains markers of race, gender, age, sexuality, and class. Three of the four subjects in this ad are female. All of the subjects are white, and seemingly around the same age. All of these subjects are "attractive." The idea of class is implied within the product itself, which is pictured right in the front of the advertisement.
j) The text in this ad follows the same color scheme of the product (blue and white). Also, the text in the ad is in the same style as the letters on the bottle.
k) This ad both pictures the ad and promotes a type of lifestyle. The product is displayed in plain view, while the lifestyle is implied.
3) Personally, these type of ads always make me laugh. I am not a drinker, so this ad isn't really targeted towards me. However, the idea of "high-class alcohol" is somewhat funny to me. There is one general purpose behind alcohol, which can be accomplished with any form or brand of alcohol. Essentially, this as is trying to say that there is a fancy way to get drunk. This idea just seems silly to me.
Schick Quattro Ad
"Hear No Evil, See No Evil, Speak No Evil"
a) This advertisement is set in present day, in a backyard of sorts.
b) The main subject in the ad is a sculpture of a woman to the right of the picture. The sculpture is a copy of an ancient Greek sculpture.
c) The other subjects in the ad are three planters fixed on the ledge with the sculpture. In these planters are three sculpted trees; one tree is sculpted into the shape of a cube, one is in the shape of a sphere, and the last one is a small upside-down triangle.
d) The purpose behind this ad is to sell a razor that acts a regular razor as well as a bikini trimmer. The planters are lined down a cement ledge. The planter with the square-shaped tree is first, followed by the sphere-shaped tree, and then the upside-down triangle. What makes the picture is the fact that the upside-down triangle is positioned directly in front of the sculpture, as if it is a part of the sculpture. Particularly, the tree is positioned right in front of where the sculpture's crotch would be. This advertisement takes the idea of hedging and applies it to the act of shaving. This advertisement illustrates how the Schick Quattro TrimStyle can be used to get a close, precise shave; specifically, this ad shows how the product can also be used in a woman's genital region.
e) I retrieved this ad from US Weekly. This was published in 2010.
f) This picture, unlike the Belvedere ad, is not designed to "trick" the audience into believing that they are a part of the scene. This ad uses a less complex technique. This ad simply displays the product and illustrates what it accomplishes. So, the role of the audience is to look rather than "participate."
g) This ad is specifically targeted towards women. The maker of this ad relies on the assumption that women are concerned with their appearance, even in that region of their bodies. This ad isn't so much about hygiene as it is vanity.
h) The makers aren't trying to attract a new audience. The ad is made purposely obvious as to what type of audience they are attempting to draw in.
i) In this ad there are markers of both sexuality and gender. The gender marker is very clear in the ad. The sexuality marker is less obvious; a sense of sexuality is implied. This ad promotes the idea that a woman must maintain herself. A woman maintains herself for her own satisfaction, but this ad also implies that she maintains herself to satisfy others. In correlation with this idea, this ad suggests that a woman puts herself on display, or at least banks on the fact that she will be viewed by others. So, in other words, this ad suggests that a woman should always look her best. The idea of hedging comes into play again; different designs can created in order to make the object more appealing.
j) The text in the ad uses the same colors as the product's package (pink, turquoise, and white).
k) The ad focuses primarily on the product and what it does. The product is featured twice at the bottom of the picture.
3) This ad shocked me when I first saw it. Maybe I'm old-fashioned, but the ad seemed pretty blunt, almost crude. I guess I'm just used to ads being a little more subtle. However, this ad does reflect how nonchalant our society has become. Everything in our society is provocative, from advertisements to television programs. I'm not offended by this ad, just a little surprised. I know this type of advertisement never would have been accepted years ago. I don't use this type of razor, so this ad doesn't necessarily apply to me personally, but if it was a product I would consider buying this ad wouldn't stop from purchasing the product. This ad just seems extreme to me.
a) This advertisement is set in present day, in a backyard of sorts.
b) The main subject in the ad is a sculpture of a woman to the right of the picture. The sculpture is a copy of an ancient Greek sculpture.
c) The other subjects in the ad are three planters fixed on the ledge with the sculpture. In these planters are three sculpted trees; one tree is sculpted into the shape of a cube, one is in the shape of a sphere, and the last one is a small upside-down triangle.
d) The purpose behind this ad is to sell a razor that acts a regular razor as well as a bikini trimmer. The planters are lined down a cement ledge. The planter with the square-shaped tree is first, followed by the sphere-shaped tree, and then the upside-down triangle. What makes the picture is the fact that the upside-down triangle is positioned directly in front of the sculpture, as if it is a part of the sculpture. Particularly, the tree is positioned right in front of where the sculpture's crotch would be. This advertisement takes the idea of hedging and applies it to the act of shaving. This advertisement illustrates how the Schick Quattro TrimStyle can be used to get a close, precise shave; specifically, this ad shows how the product can also be used in a woman's genital region.
e) I retrieved this ad from US Weekly. This was published in 2010.
f) This picture, unlike the Belvedere ad, is not designed to "trick" the audience into believing that they are a part of the scene. This ad uses a less complex technique. This ad simply displays the product and illustrates what it accomplishes. So, the role of the audience is to look rather than "participate."
g) This ad is specifically targeted towards women. The maker of this ad relies on the assumption that women are concerned with their appearance, even in that region of their bodies. This ad isn't so much about hygiene as it is vanity.
h) The makers aren't trying to attract a new audience. The ad is made purposely obvious as to what type of audience they are attempting to draw in.
i) In this ad there are markers of both sexuality and gender. The gender marker is very clear in the ad. The sexuality marker is less obvious; a sense of sexuality is implied. This ad promotes the idea that a woman must maintain herself. A woman maintains herself for her own satisfaction, but this ad also implies that she maintains herself to satisfy others. In correlation with this idea, this ad suggests that a woman puts herself on display, or at least banks on the fact that she will be viewed by others. So, in other words, this ad suggests that a woman should always look her best. The idea of hedging comes into play again; different designs can created in order to make the object more appealing.
j) The text in the ad uses the same colors as the product's package (pink, turquoise, and white).
k) The ad focuses primarily on the product and what it does. The product is featured twice at the bottom of the picture.
3) This ad shocked me when I first saw it. Maybe I'm old-fashioned, but the ad seemed pretty blunt, almost crude. I guess I'm just used to ads being a little more subtle. However, this ad does reflect how nonchalant our society has become. Everything in our society is provocative, from advertisements to television programs. I'm not offended by this ad, just a little surprised. I know this type of advertisement never would have been accepted years ago. I don't use this type of razor, so this ad doesn't necessarily apply to me personally, but if it was a product I would consider buying this ad wouldn't stop from purchasing the product. This ad just seems extreme to me.
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